Seems

impossible

until

done.

Strategy is the art of foreseeing the future and sculpting it into reality. It’s about aligning market intelligence with visionary goals, transforming potential into success.

Our job is to pave the way for your ideas to thrive in the real world.

fortē

messaging and branding

go-to-market

COMPETITORS ANALYSIS

INDUSTRY INSIGHTS

goals & budget setting

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Positioning differentiates your essence in a crowded market, ensuring your brand resonates deeply with your audience and stands distinct from competitors.

We employ data-driven insights to guarantee your decisions are informed and ahead of the curve.

CONCEPTUALIZATION

PROTOTYPING & MVP

pricing strategy

investor rounds prep

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Building products is a process of turning visionary ideas into tangible realities.

We offer a method that not only meets current market needs but also anticipates the future.

brand identity

marketing strategy

website design & Development

PR & Outreach

sales colateral

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Presence is the art of storytelling.

We blend captivating branding with effective marketing to shape a digital persona that's both engaging and influential, ensuring your brand narrative not only attracts but also retains a loyal audience.

It’s not about ideas. It’s about making ideas happen.

Scott Belsky

The value of an idea lies in the using of it.

myth

reality

Business strategy only focuses on financial goals.

Companies integrating branding into their overall strategy see a revenue increase of up to 23%.

Market research is a one-time task in strategy development.

Continuous market research is crucial to adapt strategy to changing trends and consumer needs.

A static strategy is a sign of consistency and reliability.

Companies that adapt strategies based on market changes grow 3.5 times faster.

A great product will sell itself.

85% of product launches fail due to poor market strategy.

Customer feedback is not relevant for high-level strategy.

77% of consumers favor brands that actively seek and apply customer feedback.

Strategy should always follow industry best practices.

Innovative strategic approaches lead to a 35% advantage over competitors who strictly follow industry best practices.

A successful strategy needs to be complex.

Simplicity and clarity in strategy often lead to more successful outcomes and easier implementation.

you're in good company

My message is finally getting across.

I was struggling to get my message across and show how different my business model is from my competitors. My target audience gets it and it’s attracting a lot of attention. I started booking high-level sales meetings almost right away.

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Jason Gold

CEO

Among the very top creatives!

Elena and her team were instrumental in helping us develop the Changex brand. They would make a great addition to any team that is looking to elevate its brand and significantly improve its recognition!

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Nino Chanev

Head of Business Development

One of the best teams I've met.

One of the best design agencies I have come across. Able to create something that looks amazing and to create a premium brand.

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Brian IP

CEO