Real Estate & Proptech

The Blueprints of Tomorrow

Smart Buildings & IoT
PropTech
Commercial Real Estate
ESG

BRANDS THAT CHOSE US

Build to Last

PropTech & Digital Transformation

Revolutionizing Real Estate Through Design

Creating user-friendly platforms that simplify property discovery, transactions, and management.

Smart Buildings & IoT

Built for the Future

Designing intuitive interfaces for smart buildings that enhance comfort, efficiency, and connectivity.

ESG & Sustainable Innovation

Green & Scalable

Helping real estate brands embed sustainability into digital experiences and operations.

💖 Brand Identity
🔍 Competitive Analysis
🌱 ESG & Compliance Integration
🗨️ Custom Typography
📢 Messaging Framework
🔥 Tenant & Community Engagement
🌎 Global Property Strategy
🏡 PropTech Narrative
💖 Brand Identity
🔍 Competitive Analysis
🌱 ESG & Compliance Integration
🗨️ Custom Typography
📢 Messaging Framework
🔥 Tenant & Community Engagement
🌎 Global Property Strategy
🏡 PropTech Narrative
📽️ 3D & Motion Branding
🏢 Office Branding
🌿 Environmental Narrative
✒️ Stationery Design
📊 Audit & Evaluation
🥰 Employer Branding
📈 Market Positioning
👍 Social Media System
👍 Social Media System
📽️ 3D & Motion Branding
🏢 Office Branding
🌿 Environmental Narrative
✒️ Stationery Design
📊 Audit & Evaluation
🥰 Employer Branding
📈 Market Positioning
👍 Social Media System
👍 Social Media System

The cities of the future will be defined by how they integrate technology with human needs.

Richard Florida

All Things GreatStart with a Great Idea

We grow because we listen. Every client, every industry, every insight.

Elena d. | ABSRD CEO

Myth
Reality
Trustworthiness in finance overshadows the need for design.
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Trustworthiness in finance overshadows the need for design.
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Source Source
Trustworthiness in finance overshadows the need for design.
Feature text goes here
Source Source
Trustworthiness in finance overshadows the need for design.
Feature text goes here
Source Source

Your Questions Answered

How do you approach branding projects?

We take a structured approach to branding, ensuring strategy and execution go hand in hand to build brands that connect, convert, and scale. Our process follows these key steps:

Insight Gathering
We start by collecting leadership insights to form a strong strategic foundation.

Research & Discovery
We analyze the market, identify opportunities, and define your brand’s unique position.

Foundations
We develop your brand’s visual identity, messaging, and core assets.

Testing & Iterations
We refine based on real-world feedback, ensuring your brand is market-ready and built to perform.

Finalization
We deliver a comprehensive brand guide, equipping your team with everything needed for consistency across all touchpoints.

Every step is intentional—no fluff, just results.

Can you refresh my existing brand instead of creating a new one?

Absolutely. If your brand has strong foundations but feels outdated or inconsistent, we refine it—modernizing the visuals, sharpening the messaging, and making sure it aligns with where your business is headed. No unnecessary overhauls, just smart, intentional updates.

How do you measure the success of a rebrand?

A successful rebrand isn’t just about today—it’s about future-proofing your brand. We measure success by how well it drives growth, differentiation, and long-term relevance in an evolving market.

Key indicators include brand recognition, customer perception, engagement rates, and market positioning. When your audience connects more deeply, your team embodies the brand effortlessly, and your business sees measurable traction—whether through increased loyalty, conversions, or market share—that’s a rebrand done right.

How do you ensure brand compliance across multiple locations or teams?

We provide detailed brand guidelines that leave no room for guesswork. Think of them as a playbook for your team—covering everything from logo usage and messaging to tone of voice and visuals. If needed, we also offer training to keep everyone aligned.

Do you offer internal brand training for our employees?

Yes. A strong brand isn’t just external—it’s how your team communicates and represents it. We provide hands-on training to ensure everyone understands the brand identity, messaging, and customer experience, so your entire organization moves in sync.

How much does branding cost?

Branding isn’t one-size-fits-all, and neither is pricing. We structure our costs around the value we bring—whether it’s refining an existing identity or building a brand from scratch. Tell us what you need, and we’ll create a package that delivers maximum impact.

How long does the branding process take?

Branding is an investment, not a race. For a startup or small business, we can refine a strong identity in 4-12 weeks. For enterprises or global brands, the process can extend beyond 3-6 months, ensuring deep market research, audience validation, and a seamless transition across all touchpoints.

Do you offer ongoing support after branding is completed?

Yes. Your brand isn’t a one-and-done project—it evolves. We offer continued support, whether it’s refining messaging, updating visuals, or ensuring consistency across new platforms and materials.

Do you assist with trademarking our brand name and logo?

We don’t handle the legal side directly, but we make sure your brand identity is distinct and defensible. If needed, we can connect you with legal experts to handle trademark applications and brand protection.

Can you assist in global brand adaptation and localization?

Yes. Expanding internationally? We can help tailor your brand for different markets—adapting messaging, visuals, and cultural nuances so you connect authentically, without losing your core identity.

Some questions are better answered face to face