Technology & Software
Intelligent & Beautiful Interface

BRANDS THAT CHOSE US
Build to Last
Consumer-Facing
From MVP to Movement
Turning digital products into cult brands that users swear by.

B2B & Enterprise Tech
Owning the Category
Building trust, scaling UX, and crafting GTM playbooks that drive adoption.

AI & Emerging Tech
Shaping the Unwritten
Defining the voice, experience, and trust layer of AI, automation, and frontier tech.

If we want users to like our software, we should design it to behave like a likeable person: respectful, generous, and helpful.
Alan Cooper
Our Work
All Things GreatStart with a Great Idea
We grow because we listen. Every client, every industry, every insight.
Elena d. | ABSRD CEO
Your Questions Answered
We define a unique value proposition that goes beyond features—focusing on the problem your product solves.Strong brand storytelling makes even the most technical products accessible.Visual identity and UX/UI reinforce credibility, ensuring you stand out while staying professional.
Tech brands, especially SaaS and enterprise platforms, must adhere to strict security and privacy regulations:
GDPR & CCPA: Data protection laws affecting how customer data is collected and displayed.
ISO 27001 & SOC 2: Security compliance for SaaS and cloud-based platforms.
WCAG 2.1: Accessibility standards ensuring inclusivity in software design.
We integrate these from the start, ensuring your digital presence is both compliant and user-friendly.
Localizing product interfaces for multiple languages and cultural preferences.
Adjusting messaging—some markets prefer technical specs, others need benefit-driven language.
Complying with local regulations for data privacy, security, and software accessibility.
A structured global branding approach ensures consistency while allowing for market-specific flexibility.
We provide detailed brand guidelines that leave no room for guesswork. Think of them as a playbook for your team—covering everything from logo usage and messaging to tone of voice and visuals. If needed, we also offer training to keep everyone aligned.
Even powerful software loses users if it’s not intuitive.
We focus on:
Simplifying interfaces to reduce friction in onboarding and daily use.
User research & testing to ensure every feature is accessible and logical.
Visual hierarchy & UX writing that make technical products feel effortless.
Branding is an investment, not a race. For a startup or small business, we can refine a strong identity in 4-12 weeks. For enterprises or global brands, the process can extend beyond 3-6 months, ensuring deep market research, audience validation, and a seamless transition across all touchpoints.
Yes. Your brand isn’t a one-and-done project—it evolves. We offer continued support, whether it’s refining messaging, updating visuals, or ensuring consistency across new platforms and materials.
We don’t handle the legal side directly, but we make sure your brand identity is distinct and defensible. If needed, we can connect you with legal experts to handle trademark applications and brand protection.