Technology & Software

Intelligent & Beautiful Interface

AI & ML
Enterprise Software
SaaS
Automation
Productivity & Collaboration Tools

BRANDS THAT CHOSE US

Build to Last

Consumer-Facing

From MVP to Movement

Turning digital products into cult brands that users swear by.

B2B & Enterprise Tech

Owning the Category

Building trust, scaling UX, and crafting GTM playbooks that drive adoption.

AI & Emerging Tech

Shaping the Unwritten

Defining the voice, experience, and trust layer of AI, automation, and frontier tech.

💖 Brand Identity
🔍 Competitive Analysis
🎨 WCAG Compliance
🤖 AI & ML Interaction Design
📢 Messaging Framework
✨ Brand Naming
📲 App & SaaS Experience Design
✍️ Story & Narrative
💖 Brand Identity
🔍 Competitive Analysis
🎨 WCAG Compliance
🤖 AI & ML Interaction Design
📢 Messaging Framework
🛠 MVP & Product-Market Fit
📲 App & SaaS Experience Design
✍️ Story & Narrative
🎛 UX Hyper-Personalization
🔁 User Adoption
🌿 Environmental Narrative
🔥 Gamification & Retention Strategies
📊 Audit & Evaluation
🥰 Employer Branding
📈 Market Positioning
👍 Social Media System
👍 Social Media System
🎛 UX Hyper-Personalization
🔁 User Adoption
🌿 Environmental Narrative
🔥 Gamification & Retention Strategies
📊 Audit & Evaluation
🥰 Employer Branding
📈 Market Positioning
👍 Social Media System
👍 Social Media System

If we want users to like our software, we should design it to behave like a likeable person: respectful, generous, and helpful.

Alan Cooper

All Things GreatStart with a Great Idea

We grow because we listen. Every client, every industry, every insight.

Elena d. | ABSRD CEO

Myth
Reality
Trustworthiness in finance overshadows the need for design.
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Source Source
Trustworthiness in finance overshadows the need for design.
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Source Source
Trustworthiness in finance overshadows the need for design.
Feature text goes here
Source Source
Trustworthiness in finance overshadows the need for design.
Feature text goes here
Source Source

Your Questions Answered

How do you position a tech brand in a crowded market?

We define a unique value proposition that goes beyond features—focusing on the problem your product solves.Strong brand storytelling makes even the most technical products accessible.Visual identity and UX/UI reinforce credibility, ensuring you stand out while staying professional.

What compliance and security factors do you consider in branding and UX?

Tech brands, especially SaaS and enterprise platforms, must adhere to strict security and privacy regulations:

GDPR & CCPA: Data protection laws affecting how customer data is collected and displayed.
ISO 27001 & SOC 2: Security compliance for SaaS and cloud-based platforms.
WCAG 2.1: Accessibility standards ensuring inclusivity in software design.

We integrate these from the start, ensuring your digital presence is both compliant and user-friendly.

How do you adapt tech branding for global markets?

Localizing product interfaces for multiple languages and cultural preferences.

Adjusting messaging—some markets prefer technical specs, others need benefit-driven language.

Complying with local regulations for data privacy, security, and software accessibility.

A structured global branding approach ensures consistency while allowing for market-specific flexibility.

How do you ensure brand compliance across multiple locations or teams?

We provide detailed brand guidelines that leave no room for guesswork. Think of them as a playbook for your team—covering everything from logo usage and messaging to tone of voice and visuals. If needed, we also offer training to keep everyone aligned.

How do you design intuitive experiences for complex tech products?

Even powerful software loses users if it’s not intuitive.

We focus on:
Simplifying interfaces to reduce friction in onboarding and daily use.
User research & testing to ensure every feature is accessible and logical.
Visual hierarchy & UX writing that make technical products feel effortless.

How long does the branding process take?

Branding is an investment, not a race. For a startup or small business, we can refine a strong identity in 4-12 weeks. For enterprises or global brands, the process can extend beyond 3-6 months, ensuring deep market research, audience validation, and a seamless transition across all touchpoints.

Do you offer ongoing support after a project is completed?

Yes. Your brand isn’t a one-and-done project—it evolves. We offer continued support, whether it’s refining messaging, updating visuals, or ensuring consistency across new platforms and materials.

Do you assist with trademarking our brand name and logo?

We don’t handle the legal side directly, but we make sure your brand identity is distinct and defensible. If needed, we can connect you with legal experts to handle trademark applications and brand protection.

Some questions are better answered face to face