Finance & Fintech
Taming the Bull, Owning the Market

BRANDS THAT CHOSE US
Build to Last
Established Companies
Evolving Legacy
Modernizing and improving UX, maintaining brand trust and compliance.

For Startups
Angel to Exit
Breaking through the noise, gaining early traction, and securing funding.

For Both
Trust by Design
Creating financial brands that customers trust and return to.

People do not buy goods and services. They buy relations, stories, and magic.
Seth Godin
Our Work
All Things GreatStart with a Great Idea
We grow because we listen. Every client, every industry, every insight.
Elena d. | ABSRD CEO
Your Questions Answered
Branding in finance isn't just about aesthetics—it must meet strict compliance standards. We ensure that every touchpoint of your brand, from messaging to digital interfaces, aligns with:
KYC (Know Your Customer) & AML (Anti-Money Laundering) regulations – Ensuring clear, legally sound customer onboarding flows.
FCA Consumer Duty (UK) & SEC Regulations (US) – Ensuring financial promotions are fair, clear, and not misleading.
GLBA (Gramm-Leach-Bliley Act) & GDPR – Securing consumer data in brand communications, websites, and mobile platforms.
Anti-Greenwashing Regulations – Avoiding misleading sustainability claims in ESG-focused financial brands.
We collaborate with legal advisors to ensure marketing materials, disclaimers, and customer interactions meet jurisdictional requirements.
Absolutely. If your brand has strong foundations but feels outdated or inconsistent, we refine it—modernizing the visuals, sharpening the messaging, and making sure it aligns with where your business is headed. No unnecessary overhauls, just smart, intentional updates.
Financial regulations differ by country, but your brand should feel seamless everywhere. We create modular brand systems—core elements remain consistent while messaging, visuals, and user flows adapt to local compliance laws, payment methods, and cultural expectations.
We refresh financial brands by preserving credibility markers—familiar colors, typography, and messaging—while introducing modern design elements, clearer user flows, and more human-centric language.
The goal is evolution, not disruption: keeping existing customers confident while attracting new ones.
Every fintech product must balance security, clarity, and usability. We simplify complex financial workflows, ensuring clear disclaimers, compliant UX copy, and intuitive onboarding that align with regulations like PSD2 (for payments) and PCI DSS (for security). Compliance is built into the experience—without sacrificing a smooth user journey.
For multinational financial firms, maintaining brand consistency across regions while adapting to regulatory differences is crucial. We:
- Develop brand governance frameworks that define core identity elements while allowing for localized adaptations.
- Ensure digital products comply with local financial regulations (e.g., PSD2 for European payments, US SEC advertising rules).
- Adapt tone of voice and messaging to align with cultural nuances while maintaining brand authority.
- Localize key compliance materials, terms & conditions, and customer disclosures.
This ensures that your brand remains globally recognizable but locally relevant.