A
brand
is
a
reason
to
choose.
The purpose of branding is to stimulate an effort of perception. To be perceived is an act of connection and the main catalyst for motion. Your brand is what people think, not what you tell them.

Our job is to craft a message that gets you closer and indents a lasting memory.
fortē
USP & ESP
CORE MESSAGES
COMPETITORS ANALYSIS
TONE OF VOICE
INDUSTRY INSIGHTS
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Positioning differentiates your essence in a crowded market, ensuring your brand resonates deeply with your audience and stands distinct from competitors.

We employ data-driven insights to guarantee your decisions are informed and ahead of the curve.
growth strategy
multi-brand branching
design systems
targets segmentation
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Structuring your brand ecosystem ensures each element strengthens and supports the core identity.

We find the precise balance of individuality and cohesion, leading to a clear and impactful market presence.
logo
trademark
color & type
art direction
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An idenitity is beyond appeal.

We understand that each element influences the human psyche, crafting visuals that resonate on a deeper, more instinctive level.

We're not just designers; we're architects of cognitive engagement. We're designing for people; not for users and customers.
logo & logopacks
design systems
color & type scales
accessible documentation
scalable asset libraries
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Brand Guidelines are living ecosystems.

They are structured to provide clarity and coherence across all brand communications, while also allowing space for creative evolution and scalability as your brand navigates new horizons.
Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs

Branding is about shaping perception.

myth
reality
Branding is logos, colors and fonts.
77% of consumers purchase from brands that share their values.
Branding doesn't affect the bottom line.
Consistent branding can increase revenue by up to 33%.
Good products don't need branding.
82% of investors prefer companies with a strong brand.
You can't measure the ROI of branding.
Branding ROI can be measured through increased sales, customer retention, and brand equity growth.
Branding is a one-way communication.
70% of people say they’ve changed their opinion about a brand after the company replied to a review
Branding is a one-time effort.
Branding is an ongoing process that needs to adapt to market changes, audience preferences, and company growth.
Rebranding is a sign of failure.
Rebranding is a sign of growth.
you're in good company

My message is finally getting across.

I was struggling to get my message across and show how different my business model is from my competitors. My target audience gets it and it’s attracting a lot of attention. I started booking high-level sales meetings almost right away.
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Jason Gold
CEO

Among the very top creatives!

Elena and her team were instrumental in helping us develop the Changex brand. They would make a great addition to any team that is looking to elevate its brand and significantly improve its recognition!
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Nino Chanev
Head of Business Development

One of the best teams I've met.

One of the best design agencies I have come across. Able to create something that looks amazing and to create a premium brand.
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Brian IP
CEO